“If you desire to possess a true understanding your customer’s needs, it is essential that you interact with them as often as possible. Moreover these interactions should be deep, broad, and come via a number of different inputs and touch points.”
This excerpt is from an article appearing in Business Management - Management Strategies titled Management Matters with Mike Myatt: Know Thy Customer. The article again reiterates the necessity of always staying ‘close’ to your customer. At times we get so wrapped up in the day to day that we tend to forget the importance of asking for constant feedback from our customer. This is the one true measure that can help us stay relevant to what our customer wants, desires and needs. In this way we can ‘grow’ as an organization along with our customer. With our lives changing ever so rapidly now more than ever we need to insure we are staying current with customer needs.
And, we would like to add one more – always stay in close contact with your front-line employee – those that are in constant interaction with your customer. They at times will tell you what no survey or focus group can.
Enjoy the article and we welcome your thoughts.
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